Previously I wrote an article on the Minnesota Timberwolves and their new social media website. After writing that piece, I was thinking about how important it is for professional franchises to be innovative. Franchises that are innovative set the standard for their leagues and provide a path for others to follow. I found some teams utilizing interesting ideas to help excite the fan base.
Aurasma to enhance the ticket experience for fans. For the upcoming season the Eagles will be the first NFL team to have the new technology on the front of their tickets. Fans will be able to use the official Eagles Mobile App to get highlights, game previews, and messages to fans from Eagles players. Fans will use the camera like technology to scan the ticket which will trigger all the available content. Each game will have a different player printed on the tickets, and each game will offer different content. The Eagles are not in a position where they need to sell tickets, but staying ahead in technology will benefit the Eagles.
Innovation is imperative in all industries, sport included. There are always new ideas that teams and leagues are creating to make games more interactive and fun. As technologies get more advanced, the comfort of watching a game in HD or even 3D from a family room is enticing. Fans do not need to worry about traffic, high parking cost, weather, and high food cost. Teams and leagues need to feel the constant pressure to improve or risk losing fans to technology. I would like to see and expect further innovations in the future. For the NFL, a major problem for fans is fantasy football. Fantasy football has become widely played and fans are constantly needing to see statistics on games. On an application like the Eagles Mobile App, I fully expect a place where you can list your fantasy players and statistics will be given throughout the game. For Major League Baseball, they face a different challange. The game is often considered too slow for the average fan. I think applications that allow fans to stay involved in the game are necessary for success. When it comes to technology... the options are endless. I look forward to see what future innovations teams and leagues have in store.