Tonight is the 83rd MLB All-Star Game. The game will take place at Kauffman Stadium in Kansas City, Missouri. In 2003, the MLB All-Star Game started to mean a little more than it previously had. 2003 was the first year that the winning team gave their league home-field advantage in the World Series. The rule was enacted to make the game mean more than a simple exhibition. Another reason (and the main one) why Major League Baseball enacted the rule was to gain viewership. In the previous two years before the rule change, viewership fell in each year. You can be certain that MLB would not sit by and watch another year of down ratings.
In 2003 the results for Major League Baseball was not what they were looking for. The viewership increased so minimally that it was attributed to simply an increase in households. Although the increase did end the rough times of five consecutive seasons without an increase in viewers, the views did not match the expectations of MLB. From 2004 to 2010, viewership showed no signs of increase.
I do not see any chance for change in the All-Star Game viewers. Due to a terrible year last year, I do expect some increase for viewers of the game this year. Gone are the days where all of America would tune in to watch the Midsummer Classic. Some statistics that show how far the MLB All-Star Game has fallen since its glory days....
In 1973, 27,600,000 people watched the All-Star Game.
In 1980, 36,270,000 people watched the All-Star Game.
In 1990, 24,365,000 people watched the All-Star Game.
In 2000, 14,714,000 people watched the All-Star Game.
In 2011, 11,000,000 people watched the All-Star Game.
In 2012, how many will it be?
Statistics from MLB.com, SportsMediaWatch.com, USAtoday.com, NBCsports.com, Baseball-Almanac.com