Another player in the NBA that filed for a trademark this year was Jeremy Lin. Everyone probably remembers his amazing run for the New York Knicks early in the season. During his run the term “Linsanity” was created. Five games into “Linsanity” Lin filed for the trademark along with many other people. As of last month Lin is the only one remaining who is trying to trademark that term.
The NFL has had many examples in recent years of players trademarking their slogans. Derrelle Revis trademarked “Revis Island” after Michael Bloomberg said he was going to rename Manhattan that. Terrell Owens, when he was on the Cowboys, trademarked “Love Me Some Me” and Michael Strahan trademarked “Stomp You Out”. A less known trademark comes from the bizarre Jared Allen whose slogan is “Got Strange”.
Robert Griffin III has not even taken a snap yet but he is already cashing in on his trademarks. Griffin created his own company called Thr3escompany, LLC and filed for trademarks for RGIII, RG3, Robert Griffin III, and Unbelievably Believable. Everyone in the Washington DC area from food vendors to people selling custom shirts were cashing in on Griffin’s name. All the shirts have now been pulled off the market and now Griffin will receiving royalties for the shirt sales.
I am definitely a fan of the trademarking of athletes’ slogans. It is a smart move to add another revenue stream. The players are capitalizing on their fame while they have it and by doing so maximizing their earnings. In the future I see this trend continuing and bringing us more enjoyable and witty slogans.
By: Greg Monforte