World Cup Sponsorship
Every four years the world comes together to watch soccer in the World Cup. Pride and nationalism is on display during the games and citizens of countries all around the world care a great deal about the success of their country. The World Cup also means a great deal to FIFA because it is their biggest single event revenue generator.
The last World Cup was 2010 in South Africa. This event generated $3,655,000,000 for FIFA which was comprised of the sale of TV rights, marketing rights, hospitality rights, and licensing rights. This figure did exclude ticket revenue. The expenses for the 2010 World Cup totaled $1,298,000,000. The expenses included prize money, contribution to the local organizing committee, TV production, and legacy trust. The legacy trust was created to ensure that the host country would continue to benefit from the Wold Cup long after it is over.
ents, usage promotions, experiential offers for cardholders and merchant discounts. Visa and Adidas are two of the many companies that have a large impact on FIFA and the World Cup.
Information provided by: Fifa.com, corporate.visa.com, adidas.com