Mothers and grandmothers beware. Keith Hernandez is shaving his iconic
mustache.
I know, it just doesn’t sound right. I’m sure my grandma is tortured by the
thought of her favorite baseball player of all time shaving his famous upper
lip sweater. Hernandez, who is now in
the broadcast booth for the Mets, also played for the Met’s for 7 years in the
80’s.
Who knew that a long-retired Major League Baseball player
and broadcaster for bottom-of-the-barrel team could create such a buzz by buzzing
his ‘stache? Why would a fine sports
business blog such as us be covering such a momentous occasion? Because it has been spun into a sports
business phenomenon, of course!
Most men can simply walk into the bathroom and up to the
sink with simply a razor and some shaving cream. Keith Hernandez is not most men. Ever since Hernandez mentioned shaving the
graying ‘stache, the buzz of the media and the razor has grown louder and
louder. Now on Thursday September 27
prior to the Mets-Pirates game at Citi Field, a local barber will do the
honors.
As the whisker clipping of the century rolled on and created
more media buzz, Schick caught wind and wanted in. Schick decided to provide a Schick Hydro
razor to do the honors and they will also donate $5000 to a foundation that
Hernandez started for Alzheimer’s.
Of course such a big day in New York Mets history could not
be missed (this has to be top 5 right?),
so SNY decided that they will air the shaving of the mustache during their
pregame show, during the game, and possibly online.
This opportunity is a unique one because it’s not every day
that high profile guys are coming out and shaving their iconic facial
hair. The Mets, Schick, and SNY are
milking this opportunity for all it’s worth and doing a great job with it.
All information was
obtained from an article on The New York Times Baseball Blog: http://bats.blogs.nytimes.com/2012/09/20/keith-hernandez-to-shave-mustache-at-mets-final-home-game/.
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