Although the Brewers have been struggling this season, fan attendance has not struggled. The Milwaukee faithful have averaged about 31,000 fans this season despite lackluster performance on the field. Brewers owner, Mark Attanasio, knew that the organization needed to do something to give back to the fans.
For the month of August, each fan that attends a game at Miller Park will receive a $10 voucher that can be used for tickets, food, beverage or merchandise. With the average attendance and twelve home games in August, the vouchers are expected to cost the Brewers organization about $3.6 million.
The cost of the voucher program is mainly offset due to Braun's suspension. With Ryan sitting out the remainder of the season without pay, the Brewers will save about $3 million that would have been owed to Braun had he been playing.
When I first heard of the voucher program that the Brewers were offering, I thought it was an excellent idea. Not only will the program not cost the team too much additional money, it is great for publicity. It shows that the Milwaukee Brewers organization truly cares about the fans. It will be interesting to track how well Brewers games are attended in the month of August.