Monday, July 15, 2013

MLB All-Star Game Viewership

Tonight's MLB All-Star Game will determine which league has home field advantage for the World Series. Will this be enough of an intrigue for fans to watch? Major League Baseball sure hopes so. Mixed reactions are still felt today after the MLB decided that home field advantage would be determined via the All-Star Game starting in 2003 to make the game more competitive.

Many fans liked the idea because it was an incentive for players to "play harder." The plan was also devised to help the problem of declining television viewership. The plan initially worked in 2003. Although viewership did not rise from the previous year, it did stay the same. Major League Baseball was satisfied with this result but expected increases in the years to come.

The prevailing trend since the change when it comes to television viewership revolves around the quality of the game. If the game is interesting in score, more viewers have tuned in. Unfortunately for Major League Baseball, the 2012 All-Star Game was anything but a close game. The National League beat up on the American League 8-0. This lead to the lowest-rated and least-watched All-Star game since they started keeping track of television data.

Final Thought
Hopefully for Major League Baseball the game tonight is competitive. It is difficult to determine prior to the game how close it will be because the game features the best players in all of the sport. For the All-Star Game to be viewed more heavily, MLB had to be hoping for Yasiel Puig to be voted in by the fans. If he were to have been voted in, he would have been a major attraction to the game. It will be interesting to look at the television viewership for tonights game!


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